This refers to a specific style and color variant of an iconic coat known for its plush, enveloping texture. The outer material mimics the soft appearance of teddy bear fur, and it is presented in a subtle, neutral shade. As an example, one might see a fashion influencer showcasing this coat during a winter street style shoot.
Its appeal lies in its luxurious feel, its ability to provide warmth and comfort, and its instantly recognizable aesthetic. The style achieved prominence through its association with a renowned Italian fashion house, becoming a sought-after item. Its enduring popularity reflects a combination of quality craftsmanship, design innovation, and effective marketing.