The phrase denotes an event that aims to provide the greatest possible value and satisfaction during a designated period in the city center. It often involves special offers on beverages and food designed to attract a large number of patrons seeking leisure after work. For example, a establishment might feature discounted prices on select cocktails and appetizers within a particular timeframe.
These events can be valuable for businesses as they drive foot traffic, increase revenue, and boost brand visibility. Moreover, such gatherings can contribute to a city’s vibrant social scene, encouraging networking and community engagement. historically, establishments created these promotions as a way to increase slow times, thereby optimizing resources and driving profit.
