This image processing software offers non-destructive photo editing capabilities, functioning as both a standalone application and a plug-in for existing workflows like Adobe Photoshop and Lightroom. It facilitates raw image development, organization, and advanced photo manipulation techniques. As an example, photographers can import a raw file from their camera, adjust exposure and color balance, and apply local adjustments for selective editing, all within the software’s environment.
The value proposition lies in its comprehensive suite of tools for managing and enhancing digital images. Benefits include streamlined workflow optimization, powerful AI-driven features for tasks like noise reduction and portrait retouching, and the ability to create complex edits without switching between multiple applications. Historically, the product line has evolved to incorporate user feedback and adapt to emerging trends in the digital photography landscape, focusing on speed, efficiency, and creative control.